Iz Banking app

iz.com.sa

Successfully increased the number of investors by 75-80%.

Significantly improved user experience through iterative design and feedback cycles.
Reduced drop-off rates by refining key features such as the KYC process.

Iz Banking app

iz.com.sa

Successfully increased the number of investors by 75-80%.

Significantly improved user experience through iterative design and feedback cycles.
Reduced drop-off rates by refining key features such as the KYC process.

Iz Banking app

iz.com.sa

Successfully increased the number of investors by 75-80%.

Significantly improved user experience through iterative design and feedback cycles.
Reduced drop-off rates by refining key features such as the KYC process.

About The Project

استشاري تجربة المستخدم في PIF | موظف سابق في Backbase

The app seamlessly integrates social media features with innovative fintech services, providing a unique and engaging platform for the youth. Iz aim to revolutionize financial interactions by making them fun, accessible, and user-friendly.

The app seamlessly integrates social media features with innovative fintech services, providing a unique and engaging platform for the youth. Iz aim to revolutionize financial interactions by making them fun, accessible, and user-friendly.

The app seamlessly integrates social media features with innovative fintech services, providing a unique and engaging platform for the youth. Iz aim to revolutionize financial interactions by making them fun, accessible, and user-friendly.

Target Youth 16 - 32 age group,
The goal for the business is to attract and engage a younger audience by merging social media features with fintech services, driving user interaction and retention. This approach aims to increase brand loyalty and market share in the youth demographic. Additionally, it seeks to create new revenue streams through innovative fintech solutions tailored for young users.

Target Youth 16 - 32 age group,
The goal for the business is to attract and engage a younger audience by merging social media features with fintech services, driving user interaction and retention. This approach aims to increase brand loyalty and market share in the youth demographic. Additionally, it seeks to create new revenue streams through innovative fintech solutions tailored for young users.

Target Youth 16 - 32 age group,
The goal for the business is to attract and engage a younger audience by merging social media features with fintech services, driving user interaction and retention. This approach aims to increase brand loyalty and market share in the youth demographic. Additionally, it seeks to create new revenue streams through innovative fintech solutions tailored for young users.

340+

340+

340+

Screens

Screens

150k

150k

150k

Users

Users

Fintech

Fintech

Fintech

Industry

Industry

As Ux consultant Designer

End to end journey for Onboarding, User Profile, and settings MCDC, Account, and Transactions

End to end journey for Onboarding, User Profile, and settings MCDC, Account, and Transactions

My Responsibility

1. Conceptualized the UX for Onboarding, Account, and Card Management journeys within the bank's mobile banking application.

Responsible to Consult UX design flows, Design, and IA for interactive

Designing UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets

Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing page

Working in a multidisciplinary team of UX and UI experts, software engineers & analysts.

Business Target

Design system documentation

Supporting the team in building the design system, ensuring alignment with iOS and Android guidelines for a consistent, high-quality user experience.”

Supporting the team in building the design system, ensuring alignment with iOS and Android guidelines for a consistent, high-quality user experience.”

Supporting the team in building the design system, ensuring alignment with iOS and Android guidelines for a consistent, high-quality user experience.”

Supporting the team in building the design system, ensuring alignment with iOS and Android guidelines for a consistent, high-quality user experience.”

User pain points & Survey Insights

Pain points

A great number of consumers undergo annoyance due to the over-crowded and puzzling interface of current financial applications.

Poor customer system, Visiting physical bank branch

Fear of fraud, identity theft, or unauthorised access.

Fear of fraud, identity theft, or unauthorised access.

Data insight

How often do you take part in digital banking or utilize banking apps on your mobile?

How often do you take part in digital banking or utilize banking apps on your mobile?

80% Regularly

20% Occasionally

How anxious are you regarding the safety of your personal and financial details in the context of electronic banking?

How anxious are you regarding the safety of your personal and financial details in the context of electronic banking?

90% Very connected

10% Natural

If you encounter a banking issue, what method of contact do you prefer?

If you encounter a banking issue, what method of contact do you prefer?

30% Mobile

60% In App support

10% Bank

Empathy mapping

User interviews

Teamwork

Team collaboration

Low fidelity design

Design team

Initially, we acquired a basic business requirement and we created a low-fidelity design from it.

Initially, we acquired a basic business requirement and we created a low-fidelity design from it.

Design standup

Team meetup

Unearthed the merit of being deeply cooperative altogether

Creating low fadility design

Creating low fadility design

I started designing the low-fidelity wireframes by outlining the core features and user flows, ensuring the layout and navigation were intuitive.

I started designing the low-fidelity wireframes by outlining the core features and user flows, ensuring the layout and navigation were intuitive.

I started designing the low-fidelity wireframes by outlining the core features and user flows, ensuring the layout and navigation were intuitive.

Research

To enhance the design, I conducted extensive comparative research and analyzed user pain points on competitor apps.

Research

To enhance the design, I conducted extensive comparative research and analyzed user pain points on competitor apps.

To enhance the design, I conducted extensive comparative research and analyzed user pain points on competitor apps.

High Fidelity design

High Fidelity design

Once i obtained real user feedback, an HFD was developed and that received input was reflected in the HFD I produced.

Once i obtained real user feedback, an HFD was developed and that received input was reflected in the HFD I produced.

Once i obtained real user feedback, an HFD was developed and that received input was reflected in the HFD I produced.

Component variations

Component variations

Generating Varied edge scenarios in design scheme

Generating Varied edge scenarios in design scheme

fundraising
recruiting
partnerships
investing
Sales

Reviews and ratings —Over 150k downloads from the past 8 months

Let’s Collaborate

Behance

Dribbble

Linkedin

X

Email

©

إسفنج رقمي

2024

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