App name
My role
Industry
Squads
Customers
Profit Margin
Understanding Local User Needs
Localization of content and Features
Adapting the OOTB Platform
Security Concerns
Balancing Innovation with Usability
User Education and Support
We studied existing Saudi banks to identify gaps and opportunities, focusing on digital adoption, service speed, and user experience.
From our local research,
The business goal of Neo Bank is to provide a seamless social digital banking experience for both Saudi and non-Saudi customers, featuring multi-currency accounts and innovative branding.
Challanges
The initial OOTB platform was not tailored to the specific needs and behaviors of our local
The Platform had limitations in flexibility and customization options.
To synthesize the qualitative data gathered from user interview, I created an empathy map to identify patterns across users, uncover insights, and generate needs
Data-Driven Decisions: Leveraged data analytics and user research to identify pain points and validate solutions based on user needs and business goals.
Collaborative Ideation: Conducted regular brainstorming sessions with cross-functional teams to generate innovative ideas from diverse perspectives.
Rapid Prototyping: Translated ideas into prototypes quickly, allowing for early testing and iteration to refine user experience before full-scale development.
User-Centric Design: Emphasized empathy and user-centered design, iterating based on feedback and usability testing to ensure intuitive and effective solutions.
Agile Workflow: Adopted an agile methodology, breaking the project into manageable sprints for quick adaptation and continuous improvement.
I facilitated open communication, ensuring alignment across the team. I mentored junior designers, maintained design standards, and promoted collaboration. Balancing autonomy with oversight, I ensured high-quality work while fostering a cohesive, professional environment.
Backbase OTT Platform screens
Discover the ease with which users can navigate our well-crafted interface.
I created a product roadmap for the banking app features after brainstorming with the Product Owner to align both business and user goals. We prioritized key features like notifications, search, sign-in/sign-up, user profile, dashboard, account management, transactions, analytics, debit/credit cards, and user onboarding. The roadmap, organized in an Excel sheet, helped us set clear milestones and ensure smooth execution..
