Introduction
Neo Bank is a parallel bank for SNB, targeting both Saudi and non-Saudi customers. NEO is a lifestyle banking and a financial ecosystem that enables ambitions at every step for all of life’s moments.
NEO Bank
UX | CX | Digital consultant
Fintech | Banking
Worked from scratch
4 Squad
Customers Across country & out side
Profit margin
1. Clear Communication: Collaborating with solution architects taught me the importance of clear and precise communication to align technical and design visions.
2. Business Language: I improved my ability to translate design concepts into business language, making it easier to convey the value of design decisions to stakeholders.
3. Client-Centric Approach: Regular meetings with clients emphasized the need to understand and prioritize their unique requirements and feedback.
4. Flexibility in Solutions: Adapting designs to meet custom work requests highlighted the importance of flexibility and iterative problem-solving.
5. Collaborative Iteration: Working closely with cross-functional teams reinforced the value of iterative design and development to refine and enhance the final product continuously.
To synthesize the qualitative data gathered from user interview, I created an empathy map to identify patterns across users, uncover insights, and generate needs
Problems
Business Goals
The business goal of Neo Bank is to provide a seamless social digital banking experience for both Saudi and non-Saudi customers, featuring multi-currency accounts and innovative branding. The main objective is to avoid friction and ensure ease of use for all users.
Solution finding
Conducted workshops and research to understand local user preferences and pain points.Customized user experience to align with local expectations and habits. Collaborated with the development team to ensure high-speed accessibility and ease of use. Optimized performance, integrating local banking regulations and features. Localized language, cultural references, and financial products. Worked with legal and compliance teams to meet local regulatory requirements and integrate security measures. Iteratively designed and tested, using feedback to balance engaging features with a simple, intuitive user interface for young users.
OTT Platform
Backbase OTT Platform screens
Out of Box Solution
Discover the ease with which users can navigate our well-crafted interface.
I created a product roadmap for the banking app features after brainstorming with the Product Owner to align both business and user goals. We prioritized key features like notifications, search, sign-in/sign-up, user profile, dashboard, account management, transactions, analytics, debit/credit cards, and user onboarding. The roadmap, organized in an Excel sheet, helped us set clear milestones and ensure smooth execution..
Data-Driven Decisions: Leveraged data analytics and user research to identify pain points and validate solutions based on user needs and business goals.
Collaborative Ideation: Conducted regular brainstorming sessions with cross-functional teams to generate innovative ideas from diverse perspectives.
Rapid Prototyping: Translated ideas into prototypes quickly, allowing for early testing and iteration to refine user experience before full-scale development.
User-Centric Design: Emphasized empathy and user-centered design, iterating based on feedback and usability testing to ensure intuitive and effective solutions.
Agile Workflow: Adopted an agile methodology, breaking the project into manageable sprints for quick adaptation and continuous improvement.
As the lead UX designer, I facilitated open communication, ensuring alignment across the team. I mentored junior designers, maintained design standards, and promoted collaboration. Balancing autonomy with oversight, I ensured high-quality work while fostering a cohesive, professional environment.
Identify gaps and opportunities
We also studied existing Saudi banks to identify gaps and opportunities, focusing on digital adoption, service speed, and user experience.
From our local research, we learned that Saudi youth prioritize mobile-first solutions, fast and intuitive interfaces, and culturally relevant content. The international study highlighted the importance of innovation, personalization, and social features in banking apps.
Combining these insights, we tailored our design to deliver a fast, engaging, and culturally aligned banking experience, setting a new standard in the Saudi digital banking landscape.
Businesss Goles
The business goal of Neo Bank is to provide a seamless social digital banking experience for both Saudi and non-Saudi customers, featuring multi-currency accounts and innovative branding. The main objective is to avoid friction and ensure ease of use for all users.
