Introduction

Neo Bank is a parallel bank for SNB, targeting both Saudi and non-Saudi customers. NEO is a lifestyle banking and a financial ecosystem that enables ambitions at every step for all of life’s moments.

Neo Bank

App name

Product UX Manager

My role

Fintech

Industry

4+

Squads

12.2m

Customers

25+

Profit Margin

Introduction

Neo Bank is a parallel bank for SNB, targeting both Saudi and non-Saudi customers. NEO is a lifestyle banking and a financial ecosystem that enables ambitions at every step for all of life’s moments.

Neo Bank

App name

Product UX Manager

My role

Fintech

Industry

4+

Squads

12.2m

Customers

25+

Profit Margin

Introduction

Neo Bank is a parallel bank for SNB, targeting both Saudi and non-Saudi customers. NEO is a lifestyle banking and a financial ecosystem that enables ambitions at every step for all of life’s moments.

Neo Bank

App name

Product UX Manager

My role

Fintech

Industry

4+

Squads

12.2m

Customers

25+

Profit Margin

Introduction

Neo Bank is a parallel bank for SNB, targeting both Saudi and non-Saudi customers. NEO is a lifestyle banking and a financial ecosystem that enables ambitions at every step for all of life’s moments.

Neo Bank

App name

Product UX Manager

My role

Fintech

Industry

4+

Squads

12.2m

Customers

25+

Profit Margin

My role

I was responsible for the over-all design of the product, responsible to introduce the Backbase product to the different clients and work very closely with the Engineering team.

Take ownership of the entire design lifecycle of flows, journeys, and features: Discovery, Design, Development and testing;

My role

I was responsible for the over-all design of the product.
I was also responsible to introduce the Backbase product to the different clients Streamline the ways of working, with & Develop Business Cases, work on Design thinking in Agile way.

Define and govern the execution of operating models and framework.
Communicating across complex stakeholder environments, PM’s Business Analysis, Technical Engineers, and C-suite stakeholders provide CX service design leadership tailored to government and enterprise clients
Take ownership of the entire design lifecycle of flows, journeys, and features: Discovery, Design, Development and testing;

My role

I was responsible for the over-all design of the product, responsible to introduce the Backbase product to the different clients and work very closely with the Engineering team.

Take ownership of the entire design lifecycle of flows, journeys, and features: Discovery, Design, Development and testing;

My role

I was responsible for the over-all design of the product, responsible to introduce the Backbase product to the different clients and work very closely with the Engineering team.

Take ownership of the entire design lifecycle of flows, journeys, and features: Discovery, Design, Development and testing;

Business opportunities

Understanding Local User Needs
Localization of content and Features
Adapting the OOTB Platform
Security Concerns
Balancing Innovation with Usability
User Education and Support

Identify gaps and opportunities

We studied existing Saudi banks to identify gaps and opportunities, focusing on digital adoption, service speed, and user experience.

From our local research,

Youth prioritize mobile-first solutions, fast

Business Goal

The business goal of Neo Bank is to provide a seamless social digital banking experience for both Saudi and non-Saudi customers, featuring multi-currency accounts and innovative branding.

Avoid friction and ensure ease of use

Challanges

The initial OOTB platform was not tailored to the specific needs and behaviors of our local
The Platform had limitations in flexibility and customization options.

Customization and Localization

Business opportunities

Understanding Local User Needs
Localization of content and Features
Adapting the OOTB Platform
Security Concerns
Balancing Innovation with Usability
User Education and Support

Identify gaps and opportunities

We studied existing Saudi banks to identify gaps and opportunities, focusing on digital adoption, service speed, and user experience.

From our local research,

Youth prioritize mobile-first solutions, fast

Business Goal

The business goal of Neo Bank is to provide a seamless social digital banking experience for both Saudi and non-Saudi customers, featuring multi-currency accounts and innovative branding.

Avoid friction and ensure ease of use

Challanges

The initial OOTB platform was not tailored to the specific needs and behaviors of our local
The Platform had limitations in flexibility and customization options.

Customization and Localization

Business opportunities

Understanding Local User Needs
Localization of content and Features
Adapting the OOTB Platform
Security Concerns
Balancing Innovation with Usability
User Education and Support

Identify gaps and opportunities

We studied existing Saudi banks to identify gaps and opportunities, focusing on digital adoption, service speed, and user experience.

From our local research,

Youth prioritize mobile-first solutions, fast

Business Goal

The business goal of Neo Bank is to provide a seamless social digital banking experience for both Saudi and non-Saudi customers, featuring multi-currency accounts and innovative branding.

Avoid friction and ensure ease of use

Challanges

The initial OOTB platform was not tailored to the specific needs and behaviors of our local
The Platform had limitations in flexibility and customization options.

Customization and Localization

Business opportunities

Understanding Local User Needs
Localization of content and Features
Adapting the OOTB Platform
Security Concerns
Balancing Innovation with Usability
User Education and Support

Identify gaps and opportunities

We studied existing Saudi banks to identify gaps and opportunities, focusing on digital adoption, service speed, and user experience.

From our local research,

Youth prioritize mobile-first solutions, fast

Business Goal

The business goal of Neo Bank is to provide a seamless social digital banking experience for both Saudi and non-Saudi customers, featuring multi-currency accounts and innovative branding.

Avoid friction and ensure ease of use

Challanges

The initial OOTB platform was not tailored to the specific needs and behaviors of our local
The Platform had limitations in flexibility and customization options.

Customization and Localization

Research Synthesis Empathy Map

To synthesize the qualitative data gathered from user interview, I created an empathy map to identify patterns across users, uncover insights, and generate needs

Local Pattern

Empathy

Insignts

User interviews

Key Approaches

Data-Driven Decisions: Leveraged data analytics and user research to identify pain points and validate solutions based on user needs and business goals.

Collaborative Ideation: Conducted regular brainstorming sessions with cross-functional teams to generate innovative ideas from diverse perspectives.
Rapid Prototyping: Translated ideas into prototypes quickly, allowing for early testing and iteration to refine user experience before full-scale development.
User-Centric Design: Emphasized empathy and user-centered design, iterating based on feedback and usability testing to ensure intuitive and effective solutions.
Agile Workflow: Adopted an agile methodology, breaking the project into manageable sprints for quick adaptation and continuous improvement.

Role of the team?

I facilitated open communication, ensuring alignment across the team. I mentored junior designers, maintained design standards, and promoted collaboration. Balancing autonomy with oversight, I ensured high-quality work while fostering a cohesive, professional environment.

OTT Platform

Backbase OTT Platform screens

Out of Box Solution

Discover the ease with which users can navigate our well-crafted interface.

Product Roadmap

I created a product roadmap for the banking app features after brainstorming with the Product Owner to align both business and user goals. We prioritized key features like notifications, search, sign-in/sign-up, user profile, dashboard, account management, transactions, analytics, debit/credit cards, and user onboarding. The roadmap, organized in an Excel sheet, helped us set clear milestones and ensure smooth execution..

THE WAYS OF WORKING
AT SNB bank

Research Synthesis Empathy Map

To synthesize the qualitative data gathered from user interview, I created an empathy map to identify patterns across users, uncover insights, and generate needs

Local Pattern

Empathy

Insignts

User interviews

Key Approaches

Data-Driven Decisions: Leveraged data analytics and user research to identify pain points and validate solutions based on user needs and business goals.

Collaborative Ideation: Conducted regular brainstorming sessions with cross-functional teams to generate innovative ideas from diverse perspectives.
Rapid Prototyping: Translated ideas into prototypes quickly, allowing for early testing and iteration to refine user experience before full-scale development.
User-Centric Design: Emphasized empathy and user-centered design, iterating based on feedback and usability testing to ensure intuitive and effective solutions.
Agile Workflow: Adopted an agile methodology, breaking the project into manageable sprints for quick adaptation and continuous improvement.

Role of the team?

I facilitated open communication, ensuring alignment across the team. I mentored junior designers, maintained design standards, and promoted collaboration. Balancing autonomy with oversight, I ensured high-quality work while fostering a cohesive, professional environment.

OTT Platform

Backbase OTT Platform screens

Out of Box Solution

Discover the ease with which users can navigate our well-crafted interface.

Product Roadmap

I created a product roadmap for the banking app features after brainstorming with the Product Owner to align both business and user goals. We prioritized key features like notifications, search, sign-in/sign-up, user profile, dashboard, account management, transactions, analytics, debit/credit cards, and user onboarding. The roadmap, organized in an Excel sheet, helped us set clear milestones and ensure smooth execution..

THE WAYS OF WORKING
AT SNB bank

Research Synthesis Empathy Map

To synthesize the qualitative data gathered from user interview, I created an empathy map to identify patterns across users, uncover insights, and generate needs

Local Pattern

Empathy

Insignts

User interviews

Key Approaches

Data-Driven Decisions: Leveraged data analytics and user research to identify pain points and validate solutions based on user needs and business goals.

Collaborative Ideation: Conducted regular brainstorming sessions with cross-functional teams to generate innovative ideas from diverse perspectives.
Rapid Prototyping: Translated ideas into prototypes quickly, allowing for early testing and iteration to refine user experience before full-scale development.
User-Centric Design: Emphasized empathy and user-centered design, iterating based on feedback and usability testing to ensure intuitive and effective solutions.
Agile Workflow: Adopted an agile methodology, breaking the project into manageable sprints for quick adaptation and continuous improvement.

Role of the team?

I facilitated open communication, ensuring alignment across the team. I mentored junior designers, maintained design standards, and promoted collaboration. Balancing autonomy with oversight, I ensured high-quality work while fostering a cohesive, professional environment.

OTT Platform

Backbase OTT Platform screens

Out of Box Solution

Discover the ease with which users can navigate our well-crafted interface.

Product Roadmap

I created a product roadmap for the banking app features after brainstorming with the Product Owner to align both business and user goals. We prioritized key features like notifications, search, sign-in/sign-up, user profile, dashboard, account management, transactions, analytics, debit/credit cards, and user onboarding. The roadmap, organized in an Excel sheet, helped us set clear milestones and ensure smooth execution..

THE WAYS OF WORKING
AT SNB bank

Research Synthesis
Empathy Map

To synthesize the qualitative data gathered from user interview, I created an empathy map to identify patterns across users, uncover insights, and generate needs

Local Pattern

Empathy

Insignts

User interviews

Key Approaches

Data-Driven Decisions: Leveraged data analytics and user research to identify pain points and validate solutions based on user needs and business goals.

Collaborative Ideation: Conducted regular brainstorming sessions with cross-functional teams to generate innovative ideas from diverse perspectives.
Rapid Prototyping: Translated ideas into prototypes quickly, allowing for early testing and iteration to refine user experience before full-scale development.
User-Centric Design: Emphasized empathy and user-centered design, iterating based on feedback and usability testing to ensure intuitive and effective solutions.
Agile Workflow: Adopted an agile methodology, breaking the project into manageable sprints for quick adaptation and continuous improvement.